Why You Can't Trust 99% of Internet
Marketing Product Review Sites

Q:  Why is it not possible to trust 99% of review sites?
A:  Because there is a "hidden agenda" in 99% of review sites.

Q:  What is this "hidden agenda?"
A:  An effort to separate you from your money.

            Nearly all review sites are blatant promotion sites; 
     nothing is getting honestly reviewed but instead promoted.

Matter of fact, most review sites don’t even try to fool you.  It takes you about 1/100 of a second to see that the website is a thinly-
veiled attempt at promoting every product under the sun.  Yet, for
some reason, the website owner lists his site as a “review” site. 
Go figure.

Anyway, the “reviews” are only there in an attempt to make their
affiliate links seem like an integral part of the review.  That’s because, of course, they stand to make money in the form of commissions each time someone clicks on a link and buys the product that’s connected to that link.

          Or another tactic is to put up a quick "mini-review 
             site;"  a.k.a. "minisite" that  reviews one product. 

The strategy here is to avoid looking like the "affiliate link farm" like I describe above. But the goal is the same:  Sell you on the virtues of the product they're promoting so you'll buy it through them.

Don’t get me wrong, affiliate programs and their associated links are 
part of my monthly grocery bill.  But there’s a fundamental
difference between promoting something that you’ve bought and tried out than promoting products just because you’ve signed up for the affiliate program.

There's also a difference in giving a review your best shot and slapping up a fake review in the hopes of getting an affiliate sale.

...o.k. I'll get off my soapbox.  Now get back to the Vortex Report! :)