Insider Secrets

to Marketing Your Business
on the Internet
Review

                              (Derek Gehl and Corey Rudl)

Rating:  3.5 stars out of 5

Intro:
The IMC (Internet Marketing Center) is probably the largest brick-
and mortar-based internet marketing company in the world.  Located in
Blaine, Washington, this multi-million dollar a year facility has
become home to one of the biggest influences in internet marketing--
if not, the biggest.

I'm talking about its energetic young founder, Corey Rudl. Tragically,
however, Corey was killed while riding shotgun in a friend's Porsche
Carrera GT, on June 2nd, 2005 on the Fontana Motor Speedway in
California.  Another driver had pulled out directly in the path of
the Porsche, causing the driver, Ben Keaton, to swerve at high speed--
losing control.  Corey was killed instantly, Ben was pronounced dead
after being airlifted to the hospital.

A site was setup in Corey's remembrance.  His Dad, John, wrote a
great testimony to his son and when you read it, not only will it bring
tears to your eyes, but you'll learn things about Corey that I know will
surprise you.  Amazing.  Such a generous and caring soul.  But all
most everyone saw was a rich internet marketer.  Don't judge a book
by its cover!   The memorial site is Remember Corey.com.  If  you go
there, you've gotta read Corey's Dad's entry--just scroll down a bit. 
His Dad's entry is grey-shaded so you can find it easy.

I won't forget the day I found out about Corey's death.  Like so many
other internet marketers, I found out when I turned on my computer
and had several emails about the tragedy. 

Corey leaves his company in good hands, however, with his long-time
business partner and close friend, Derek Gehl. 

The 2003 version of "Insider Secrets to Marketing Your Business on
the Internet" was the first big internet marketing course that I'd
bought and read.  All other courses were smaller in comparison.  It
took me a while to get through it, but I did.  However, many sections
I just skimmed, because certain things just didn't apply to my situation
at the time.

Anyway, according to the IMC, "Insider Secrets" has outsold every
other similar series.  There's two things to take from that statement:

1. It's the company making the claim, so you have to take it with a
grain of salt.

2. But it's likely true because there just hasn't been another all-
inclusive course as long running--that I've seen since '98.     

Price:
$197 - $397 (The "regular" price is $397, but the 2006 version had a
"launch discount" of 200 dollars.) As of the date of this review
article, JUL '07, the price is still listed as $197 and likely will remain
that way.

Cons:
Once the price gets around $200 or so, it starts gettin' expensive. 
It isn't really a "course."  That is, although it comes in two big binders
totaling over 1000 pages with tabbed steps, it's just too
comprehensive to be a single "course." It's more like a set of
Encyclopedia Brittanicas.  But it also comes with DVDs.

Pros:
If you truly apply yourself and follow "Insider Secrets" like you
would a shorter internet marketing course, no price would be too high. 
That's because you would have completed the equivalent of a Master's
Degree in Internet Marketing and be one smart cookie--a Guru in your
own right.  Some people would definitely find the same feature that I
listed as a "con"--being too big to be a "course"--to be a fantastic
deal. 

After all, wouldn't it be better to have more relevant information
that you want, than less?  Hey there's no such thing as a free lunch or
"get rich quick magic binders" of internet marketing secrets.  Success
takes time.  There's tons of information and skills to master in internet
marketing,  probably more than is even in the "Insider Secrets"
binders and DVDs.  So, in that light, there's no such thing as too much
information.

We're talking reference library material here.  Dictionary-like efficiency with tabbed dividers taking you straight to the answer to your question.

More:
Anyway, sitting on my shelf in plain view here is the 2005 version of
"Insider Secrets."  I have to admit, however, that I've barely even
cracked it, except for watching the dvds that came with it.  However,
it remains an absolutely awesome reference for my marketing library. 
And I have actually pulled it out and looked things up a few times--
it has convenient plastic tabbed dividers that makes it perfect for this.

If you can't find an answer to a question that's been nagging at you--
I guarantee you can quickly find it in any version of "Insider Secrets"
manuals.

It's important to note that there is way more good stuff on the
IMC website (which is MarketingTips.com...Don't try to go to
InternetMarketingCenter.com because that belongs to a different
company--one not associated with or near as good as IMC's.)

Anyway, Corey had assembled some of the best software of its
type in the world--like Mailloop, AssocTrac, EbookPro, and others.  
Some of these things even top John Delavera's software. 

Personally:
A perfectly-setup internet marketing office would have the
IMC's "Insider Secrets" binders & dvds close at hand.*  This would be
the perfect compliment to a shorter, more focused course--like Dave
Vallieres' "You Can!" or the best long-term, 'one-stop' system like
Dr. Ken Evoy's "SiteSell / SBI!"  Here's why this is so: 

Like I said before, even though I haven't read my '05 Insider Secrets
binders (the latest version is '06, of course) cover-to-cover like I did
with the '03 version, I've found myself grabbing a binder to look up
something that's puzzled me from time to time.  Like a dictionary.
It's plastic-tabbed, labeled dividers makes these complete reference
binders perfect for this....

*This has saved me hours of frustration: 

You probably remember during grade school when you were told how
to take a test.  That in the interest of time, you're supposed to skip
questions you had no immediate answer for, and return only after you'd
answered the ones you did have an immediate answer for...

Well, that works for multiple-choice tests and other things but not
for internet marketing.  Because so much of the information builds
on underlying info; you've gotta understand "A" before you can even
hope to understand "B."  This is how my copy of "Insider Secrets" has
paid for itself several times over:  It's allowed me to quickly look up---
dictionary like---any terms, concepts, or methods that you absolutely
must know before moving on.

But, this is what I've found works for me. 

Here's the link again to Corey's
Insider Secrets to Marketing Your Business On the Internet.