Internet Marketing
Glossary

Terms and Abbreviations Explained
in "Plain English"

                                  - Charles Brown

Note:
I'd originally come up with a huge list from a combination of several
sources.  Filtering the list for obscure and seldom-used terms and then
adding some myself, resulted in the list below....No sense having a
bunch of terms you'll rarely--if ever--use!  I also completely
rewrote and added to the definitions as much as I felt was needed
to explain things in "plain English."

You are a "Publisher" as an internet marketer.  A company whose
ad is displayed is the "Advertiser."

If a visitor clicks on the ad, you get a commission based on a
percentage of how much Google is charging the advertiser (the
advertiser's CPC--Cost Per Click)...

For example, say you have a website on automobiles.  Google's
software scans your site and notices the words "Honda Civic" in an 
article.  So Google places into one of your 'adsense ad place-holder
slots' an ad saying "Buy a Honda Civic thru Edmunds."  The ad text
will include a blue, clickable link. 

Along comes a visitor to your site, notices this ad and clicks on the
Honda Civic link.  Automatically, Google debits Edmunds' account,
say, $4.00, and at the same time credits your adsense account from
.50 - $2.00.  (Google keeps the rest.)

The payout percentage fluctuates, used to be around a 50%--which in
the example above, you'd get $2.00 for each time someone clicked on
the ad link.  But some say it may be as low as 25% now, due to the
huge influx of marketers clamoring to get a piece of the adsense pie.
This wouldn't normally be something that would bring down advertising
commissions, though...But this will:  sneaky marketers have come up
with all sorts of "black hat" software that can produce thousands of
adsense sites ("search engine spamming") and have "cloaked" them so
that they artificially seem great to the search engines. 

 Also "click fraud" has become a problem:  Web-savvy crooks have
 recruited cohorts--some even overseas in low-income areas that are
 perfect for this--to click on their ads.  In return, they send them
 a percentage of the money.  In July 2006, Google was forced by a US
 State judge to pay out $90mil. to advertisers that have fallen
 victim to 'click fraud', as part of a legal settlement.  So no wonder
 the commission percentage has dropped so much.

Nevertheless, it's still a good deal because the great thing about
Google's adsense program is that it costs you nothing.  You just need
to come up with good, solid, information-oriented websites--can be
one-page websites--and get traffic to them.  And the best way to get
traffic to your adsense sites is by submitting articles to the article
directories.

But sometimes it's worth paying for clicks just for the chance to get
visitors' email addresses so that you can email them directly with a
personalized email.  That way, you can (eventually) hawk a more
expensive product or service directly to them--which results in a
much better conversion rate (providing you've established trust with
them).

With adwords, the more you bid, the higher your ad will appear in the
results.  But this is where one of Google's algorithms come in:  In
order to "level the playing field," Google's program rewards people
who have better ads; ads that get clicks more often.  Google rewards
the better ads by moving them up the ladder. 

So that way, bigger business can't hog the top spots in the search
results just because they can afford it....because Google ultimately
wants the user experience to be the best it can be.  With that in
mind, Google figures that if more visitors are clicking on a site
that's paying only 5 cents per click than a site that's paying 5
dollars per click, then the 5 cents per click ad--logically--must be
better.  So the 5 cents a click ad may end up above or a whole page
in front of the 5 dollar a click ad.

The more clicks your ad gets, the higher it will appear--without
costing you any more money. 

But you need to be smart about how much to bid and that always
involves testing.  Like specifying a max of say, five or ten bucks
for a campaign.  Once the money's gone, go back and analyze and
change your ad based on what you've discovered. 

By the way, go thru Google's adsense and adwords tutorials before
getting into either program.  Also read their forums and other info
that's in their respective areas.  Other than that, get Michael
Cheney's Adsense videos---they're the quickest way to profit with
adsense. 

 Affiliate:  Someone who sells a product or service for a company; the
"publisher" in a marketing relationship.  If you are an affiliate of the
ACME Rocket company, you'd publish an ad for the ACME rockets on
a website you set up.  On this webpage is a link that takes the
visitor to the ACME company website where the visitor will (hopefully)
decide to purchase a rocket. If he does, your bank account or PayPal
account is automatically credited a percentage of the sale.  The
process is totally hands-off and invisible; no human intervention
necessary.

This is because in order to become an affiliate of a product, you must
also establish a free account with one of the APPs (Affiliate Program
Providers).  You'll be provided a unique code for each product you
want to promote as an affiiate.  This code is embedded in a unique link--
a link that identifies you, the product, and the affiliate program you're
signed up with.  So, it's really this unique hyperlink that you're
promoting; you want visitors to click this link, which takes them to the 
product main page where you hope the visitor will make a purchase. 

Algorithm:  Other than in an advanced mathematics class, you'll hear
this word used in combination with Google.  As in "Google's Search
Engine Algorithm," meaning the proprietary software that makes Google
the multi-billion dollar company that it is.  It's just a fancy way
of saying "software" that allows visitors to Google's search pages to
see only exactly what they were searching for (ideally).  Google
employs armies of the most brilliant (and geeky) software engineers
in the world to make sure that their algorithm stays one step ahead
of anything else out there in the search engine world.

Allintitle:  A special search command for Google.  For instance, a
search for "allintitle:boats" (without quotes) would return only
sites with the word "boats" in the title.

Allinurl:  Another special Google search command where
"allinurl:boats" would bring back only sites with the word "boats" in
the URL.

ALT text:  The text description for a missing image on a webpage. 
You've seen webpages or emails where there's no image displayed, but
in its place is .  If you roll your mouse over the , a text description
shows up....that is, ideally, if the webmaster was as thorough as he
should be.  If you're making your own website and you have images,
make sure you plug in an ALT text description for each image.  (A good
website building program like xSitePro will make this as easy as typing
this page).

Because putting in the "ALT" image text (an "ALTernative" to the
image) you are doing two good things:  In case there's a problem with
the image showing up on your visitor's screen, they will still at
least know what's supposed to be there...it's not a total loss.  And
two, the search engines will look favorably on ALT text being there
for each image; it's like having more targeted keywords.

Anchor Text:  a.k.a. "Link Text," the following is an example of
anchor text:  "It's really hard to get truly honest reviews of internet
marketing products and services because there's usually a hidden
agenda in most review sites.  

This link is actually:
http://www.honestysellsbest.com/product_reviews.html .  Always use
text links instead of the URL (which starts out with "http://www...).
Not only is a URL hard to read, but it is not 'viewed' by Google as
being a 'good' link; Google gives credit for text links, and the actual
text in the link (which can be whatever you want) is known as the 
"anchor text."

It's important that you should make sure that you get text links
pointing to pages on your site; don't allow other sites to link to your
site with the full URL like http://www.your-website.com .

Give reciprocal link partners the proper html code for the specific 
anchor text that you want pointing back at a certain page on your 
site. 

Here's the actual html code:

<a href="URL"<text you want displayed</a>

And this is the same code you'd place in the author's resource box
as part of your self-promoting bit that you're allowed at the end of
each article you submit to the article directories.

A short author's resource box example:

Charles Brown is the publisher of HonestySellsBest.com where you can learn more about <a href="http://www.honestysellsbest.com/How_to_Make_ Money_Online.html">how to make money online.</a>

You would actually put the html code right smack dab in the author's
resource box like you see it here because the article directories will
"parse" the html into normal, "readable" text like this:

Charles Brown is the publisher of HonestySellsBest.com where you can learn more about how to make money online.

Which brings us to a real quick article marketing lesson here: 

You can create your own anchor text backlinks to your own site by
simply taking articles from your site or creating new articles (short,
one page articles) and submitting them to ezine directories  like
ezinearticles.com.  In your article will be, of course, text links (a.k.a.
"anchor text") back to your site. 

Submit different articles with text links to different pages of your
site--not just to your home page (which would be the case if your
links all went to your main site address.)  Tip:  If you're not sure
what individual page addresses are on your site, simply cut 'n paste
the address from your browser window when you're working on your
site and seeing how it looks online....easy to use website building
programs like xSitePro make it a no-brainer point 'n click.

Note that you don't have to type "http://www" into the browser
window, but you do (usually) have to include the ".com" or ".net" (or
whatever the suffix is) after the address text.

That's why it's important to "clear your web cache" often.  The
easiest way to do this is to click on the "Tools" menu from Internet
Explorer, then click "Internet Options" from the drop-down menu. 
Then click the "Delete Files" button under "Temporary Internet Files"
heading. 

Or from the Windows XP 'desktop,' you could click on Start, Control
Panel, Network and Internet Connections, Internet Options, then click
the "Delete Files" button under "Temporary Internet Files" heading.

In order to clear up some misconceptions many folks have about
cookies, check out this snippet that I cut 'n pasted from Wikipedia:
=====================================================
Since their introduction on the Internet, misconceptions about cookies
have circulated on the Internet and in the media.  In 2005, Jupiter
Research published the results of a survey, according to which a
consistent percentage of respondents believed some of the following
claims:

    * Cookies are like worms and viruses in that they can erase data
    from the user's hard disks;
    * Cookies are a form of spyware in that they can read personal
    information stored on the user's computer;
    * Cookies generate popups;
    * Cookies are used for spamming;
    * Cookies are only used for advertising.

Cookies are in fact only data, not code: they cannot erase or read
information from the user's computer.  However, cookies allow for
detecting the Web pages viewed by a user on a given site or set of
sites. This information can be collected in a profile of the user.

 Such profiles are often anonymous, that is, they do not contain
 personal information of the user (name, address, etc.) More precisely,
 they cannot contain personal information unless the user has made
 it available to some sites. Even if anonymous, these profiles have 
 been the subject of some privacy concerns.
===============end of snippet from Wikipedia================

 Using adsense as an example, the CPC is what an advertiser pays
 Google each time someone clicks on their ad....the ad that Google
 has placed on your site.  As the publisher of the advertiser's ad,
 you pay nothing.

How to do it: 
1.) First find out what the DNS nameserver addresses are from
HostGator, which you've already established an account with.  
(HostGator will give you this info at the time you establish your
account--usually it's in the account info confirmation email.)

Usually it will be 2 similar terms like: ns1.nameserver.com ,
ns2.nameserver.com

2.) Go back to the website where you bought cattraining.com.  Click
on the "Set Nameservers" or "Change DNS" (verbiage will vary).  Put
in the two addresses given to you by HostGator.

This will send "cattraining.com" from GoDaddy (where you bought
cattraining.com) to HostGator (where you want your cattraining.com
website hosted)

Note:  You can also buy your domain thru your selected webhost,
however, it's usually more expensive. In any case, I recommend using
just one place for 100% of your domains--like GoDaddy.  That way,
you can keep all your domains organized and GoDaddy will keep you
informed when one is about to expire, or you can select, "Auto-renew." 
Believe me, you do not want the added complexity in your
life of multiple hosts for multiple domain names!  This business is
complex enough---simplify your online life whenever and wherever
you can.

This is done with HTML code and is easy to do if you're even slightly
familiar with HTML.  However, some web servers are set up to disable
frames with a "framekiller" script.  Reason is the framed page may
confuse the visitor because he may end up with another website in
the same frames by hitting the back or forward arrows on the browser.

Impressions:  The number of times a page is viewed or opened.  A
webpage may have hundreds of impressions, but no CT(Click-throughs).

It's important to note that each page of your website should be
designed around a different keyword phrase.  Each page should also
have "secondary" keywords that are included.  Usually, if you just
write naturally--with not too much tunnel-vision on the secondary
keywords--these secondary keywords will naturally appear. 

Just focus at first on including your main keyword a time or two in
the first main paragraph of each page.  However, don't overdo it like
this:

"Scuba diving is great because scuba diving is what I like to do when
I go scuba diving...."
Besides being "spamdex," it's not readable.  It's an exaggerated
example, but you get the point...

As a matter of fact, if you just write naturally with absolutely NO
attention to your keywords, you'll be fine.  Just make sure that the
theme of your website matches your keyword research and the theme
of each individual webpage matches your selected keyword for that
page.

The Biggest, Most Important Keyword Research Tip:
Don't optimize your website and webpages on single keywords.  Use 3,
4, and 5 word keyword phrases instead.  Why?  They are much easier
to rank for.  Example:  If you try to rank for the term, "SCUBA diving,"
you're throwing yourself into the huge group of other people that
have already ranked well on that term--they're well-entrenched, dug-
in and getting the traffic.  They've been optimizing their sites for
"SCUBA diving" for many years... 

However, if you do some research, you'd notice that "Bahamas SCUBA
diving" or "SCUBA Diving Vacations in __________"  (fill in the
blank) don't have near as much competition.  It will be far easier to
profit from those keyword phrases; Your Google adsense ads or
affiliate links will start getting clicks much faster.  As a matter of fact,
getting ranked for "SCUBA diving" may take many months and that's if
you did everything perfectly.  Even then, you'd likely only be a 'bottom
feeder,' getting the 'leftover traffic.'

There are plenty, plenty, plenty of other valuable keyword phrases
for the taking.  Why ignore common sense and shoot yourself in the
foot?  (Here's why you might:  Because you may be cursed with my
genes somehow---because I forged ahead for far too long going for
the one or 2-word keyword phrases before finally I wizened up ;)

Another reason they suck:  Other sites can see what keywords you're
optimizing your site for and then copy you, thus, rising above you =
more $$ for them, less $$ for you.  (This obviously won't happen if
your site isn't highly ranked yet, but when your site does rank high,
you don't want to have to remember to go back in and delete your
keywords Meta tags so that your competition can't steal your traffic.)

As far as getting any sort of ranking boost with Google, as of today
Google looks for other sites that already have some pagerank linking
to yours; so you're wasting your time to link to another site--like
maybe another of your own new sites--if that site has no pagerank. 
(sorry!  Get SEO Elite or another reciprocal link program to help
fix this.  Also start submitting articles to ezines with the anchor text
linking to specific pages on your site :)

"A technique used by some websites (usually pornographic) to keep
visitors from leaving their website, either by launching an endless
series of pop-up ads—(known colloquially as a circle jerk)—or by re-
launching their website in a window that cannot be closed (sometimes
this window runs like a stand-alone application, and the taskbar and
the browser's menu become inaccessible). Many websites that do this
also employ browser hijackers to reset the user's default homepage."

This is a problem with higher-ranking sites.  But rarely does your
hijacked page ever actually get seen by another human: The sneakiest
pagejacker makes a carbon copy of your webpage--including any meta
tags--and adds a script that allows only search engine robots to see
your stolen content.  A redirect automatically sends human viewers to
a completely different page, so they never actually see your stolen
page.

So what the pagejacker has done is used your pagerank to boost his
own site up. If just 'hitching a ride' on your ranking is the worst
thing that could happen, it wouldn't be so bad....

It gets worse...but it's best explained by Australian SE marketing
veteran Mike Grehan.  He wrote the best article I've ever read on page-
jacking.  His article tells how to check and see if your pages are ever
getting hijacked and also how to catch the pagejacker if they are...
So you won't be an unhappy pagejackee :)
Here's the article, "Pagejacking - identifying and dealing with
pagejackers"

1) Domain name change- You want to change your domain name for
some reason--like your new domain is much better for the search
engines.  You'd make a "301 Redirect" (your webhost will show you
how) which tells the search engines that the page you're redirecting
to is the new, permanent site.

2) Page address change-You've removed a webpage and want visitors
to see something different--like a new product page instead of the old
product page.

3.) Hide unattractive URLs- You're sending visitors to a product page
that you're selling as an affiliate and the URL looks something like:
http://www.greatproduct.com/aff/id?2297812499 , which not only
looks unprofessional, but leaves you open to someone stealing your
affiliate commission. 

4.) There are other reasons for doing a redirect, including sniveling
and cowardly black hat 302 .htaccess redirects or meta-refresh
redirects that are used for "pagejacking."

Example:  If your affiliate program stipulates that you have 30
return days, then you get paid for any sales made through your
affiliate link for up to 30 days.  So, say a visitor named Jack
clicks on your affiliate link, taking him to your affiliated product's site. 
Once there Jack decides not to purchase the product, because
Jack needs time to think about this purchase.  After procrastinating
for 31 days, Jack decides to go ahead and buy the product that he'd
found thru your affiliate link.  But since it's been 31 days since he
first visited the product site thru your link, you don't get a
commission on Jack's purchase.

Some affiliate programs offer you zero return days; if Jack doesn't
buy the product right after going thru your link, you don't get a
commission. 

Documents found by the spider are processed by the indexer and
stored in a database. From the database the search software extracts
out what you were searching for based on the keyword(s) you entered.

1.) Choosing 'searched-for' keyword phrases (3 to 6-word keyword
phrases) that match your site's intended subject.
2.) Writing good content that has these keyword phrases scattered
sporadically, but naturally throughout your site.
3.) Submitting your site to the biggest search engines (for Google--
the "Google Sitemap.")
4.) Getting other, higher-ranking sites to link to yours ("one-way
backlinks") with methods such as article marketing, contacting site
owners directly, SE-friendly SEO software, many others.
5.) Gradually and continually updating and adding content to your
site.

Hopefully, by the time you read this, most of these crummy pages will
have vanished.  Don't you hate searching for something on Google and
getting back pages of adsense ads with maybe one paragraph on
them of what you were searching for?

Here's an example of a sig file that has pretty much every feature:

====================================================
"Get hundreds of custom written articles every month for less than the
price of dinner for two!"  http://www.articles4you.com

Always here for your success,  (logo goes here)

                       Chester Shotbags
                       www.shotbags4sale.com

"There's only yourself and maybe some other stuff to get in the way
of your success."   -renowned philosopher 
=====================================================

The above sig file has an offer, the author's actual signature, his
own website, a quote to add an aura of mystery and wisdom (ha),
and a logo.

The point is, you generally want to put as much as you're allowed
and is tasteful into your sig file for each and every post you make,
article you send out, and email you send.  It can make a huge
positive impact on your referred sales and direct sales.  However,
you've gotta check forum rules about including links in your sig
file;  some forums don't allow third-party site links--like affiliate
links--in posts.  Some allow only links to your own home site or none
at all....same with posting articles. 

So the best way to handle this is to have a file that you can easily
access on your computer from which you can retrieve any of dozens
of sig files that you have set up for different circumstances.  Maybe a
different sig file for each product you have or each different product
you're hawking.

Note: If you intend on running adsense ads on a site, get Michael
Cheney's adsense videos--I think it's 97 bucks and worth every penny,
because he walks you through what works and what doesn't.  And
according to one video, I remember him pointing out that Google
Skyscraper ads do not work near as good as small 'banner' style
adsense ads placed in the normal flow of your content.

Here's a great way to get one-way links back to your website using
snippets...(It's not as good as one-way backlinks from higher-ranking
sites, but it's definitely a start and has worked for me):

1.)  Sign up for some free blogs, like WordPress.
2.)  Paste a snippet copied from an article on your website to a blog
entry.  At the end of the snippet (you may have to edit the snippet
for clarity) add a sentence that says something like, "Learn more
about improving your golf swing by going to my Golf Tips site."
3.)  Make "improving your golf swing" and "my Golf Tips site" into
text links.
4.)  Rinse.  Repeat.  (Take different snippets from different pages
and post to dozens of other blog entries.  Don't worry about spamming
the search engines with this method, because the time it takes to do
them by hand like this--as quick as it is--will definitely keep you
out of trouble.)

There's two important things about the two phrases, "improving your golf swing," and "my Golf Tips site" from #2 above... They are: 1.)  They're both text links.  (The "http" and ".com" parts are hidden and only appear in the html view of the page.  You can do this with any good webpage builder without having to code it into the html 'by hand.') Clicking on "improving your golf swing" takes the reader1 directly to the specific page on your site where the article that it came from is.  This page could also be your site's home page, but if it isn't, include the "my Golf Tips site" link.  This way, you have 2 links back to your site from the one blog entry--a "deep link" and a homepage link.  (More than these two backlinks is not good...these two are fine, however, and will boost your ranking over time as you repeat this process.) 2.)  They're both good keyword phrases.  (You did this on purpose, and already had these phrases figured out when you did your keyword research for designing your site.)

The first phrase, "improving your golf swing" is a keyword phrase
that you've selected through a keyword research program, like
Keyword Elite, for example.  Keyword Elite showed you that this
phrase is searched for quite a bit and pays quite well if used with an
adsense ad.

"my Golf Tips site" is your domain name--without the "http" and ".com"
parts.  Hopefully, it's also a keyword phrase---if you were lucky
enough to buy a domain that is searched for.

¹It matters not whether even one soul ever actually reads your blog
entry...For your site's ranking, however, the search engines will
definitely notice the link(s) from each blog entry back to your site
and will credit you accordingly.  See, the search engines check the
blogs much more often than your site and tend to give higher
prominence to the blogs---that is, if the blogs are legit and not of
the spamming type.  (It used to be--before Google caught on--that
you could use software to create thousands of junk, fake blogs with
your links in them and skyrocket your site to the top of the search
engines faster than you could say, "Please deposit this $24,690 check
into savings, thank you!")

As of this article, there's still software out there that shamelessly
claims it creates blogs "faster than Google can shut them down."  So
the purchaser is advised to use it on "throwaway domains" and "free
or very cheap hosting" so that if you are shut down it won't be any
big deal.  That's the way the SE spammers work: when they get shut
down they move on to another host under a different domain
name...kind of like the cyberspace equivalent of moving to another
town under yet another alias.

There's no future in it, though, so why bother?  Besides, it's totally
lacking in integrity.

HTML is easy to learn, but there's really no need to learn it completely because of all the good WYSIWYG (What You See Is What You Get) web page building software out there.  However, it is very helpful to learn at least the basics.  That way, you can cut 'n paste scripts into your webpages when using programs that don't have an automatic script insertion feature.  Other advantages include being able to troubleshoot problems that will definitely come up when using WYSIWYG editors--because all too often, What You See Is NOT What You Get ;)

Knowing your website stats can make you wealthy:

It's important to track your unique visitors by going into your
control panel of your webhost server and clicking on "Stats" (may be
some other related name).  Say you had a site on dog training with 10
pages but only one page was getting 90% of unique visits.  Armed with
this knowledge you could examine that page and try to make the other
pages more like it, for instance---which would give you a huge boost
in income if you placed adsense ads on these other pages.

You'd say something like, "Sorry to interrupt, I understand you're
having problems with ______ and ______.  Well, lucky for you I have
an ebook I just wrote that has the answers to your problem....
etc.

You'd take what you'd say in person and change it for written ad
copy.  For instance, you'd cut out the "Sorry to interrupt" or you
could reword it like, "I know you're bombarded with offers all the time
for blah blah, but here's why you should listen to me.  Or "If You Can
Spare 10 Minutes of Your Valuable Time to Read My Ebook You Will
Be In A Position to Slaughter Your Competition blah blah.."

So, you're not reinventing the wheel of copywriting or salesmanship,
you're just adapting it to the online marketplace.  But it seems that
the common mistake is that many internet marketers forget or never
knew the basic tenets of "salesmanship in print."  This is a term that
(I think) was coined by the Grandfather of marketing and advertising,
Claude Hopkins.  If you haven't read "Scientific Adverstising" then
you better read it ASAP before you attempt to do anything in
online or offline adverstising.  It's a quick read--only about 50 pages
and it's also interesting--even if you have the slightest interest in
becoming a good copywriter. 

But which host to use?  There's hundreds out there and everyone tries
to sell you on their own recommendation---because that's exactly what
it is---a sales pitch. 

Check out the article:
"Hosting: The ONLY Feature to Look For"
 
Know this for sure:
If you are new or even experienced in internet marketing, and you are
going to be doing lots of work on a website, get it hosted with a
company that offers reliable 24/7 phone support.  24/7, 365 days a
year PHONE support.  Believe me, the difference between 24/7 phone
support and "24/7 Live Chat and email Support" is so big that they're
not even in the same league.  "24/7 Live Chat Support" is neither
'live' nor is it 'support'....

Rarely will you get a response on live chat before you are frustrated
with waiting.  And you're stuck at your computer: If you're not there
when your live chat support rep finally shows up, they'll often drop
off, putting you back at square one.  But worse, I've noticed these
live chat workers are often farmed out to god knows where---but
definitely not at the host company.  You will be extremely lucky if
they can answer any question that's more technical than how to set
your nameservers. 

It does cost more for hosting with 24/7 phone support but it's so
worth it--especially if you're planning on developing a 'deep' site. 
Personally, I use HostGator. 

Not only does HostGator have have 24/7 phone support, but they also
have "live chat" support.  And also very fast--within 30 minutes--email
(ticket system like all of them) support.  Their live chat workers are
trained and you will get an answer in about 10 seconds after clicking
"Live Chat Support." 

But, you can't beat the telephone.   Everytime I find myself doing the
live chat thing, I think, "What am I doing?!" This could go so much
faster if I could just talk to this person that I'm typing back and forth
with! :)

So since anyone can edit articles or add some yourself, how is the
quality of the content controlled?

Good question....Hundreds of scholarly "Wikipedians" around the globe
monitor and edit entries.  Occasionally, however, vandals put up
weird articles or edit already established articles, forcing these
Wikipedia 'monitors' to take down pages.

Nevertheless, "Studies suggest that Wikipedia is broadly as reliable
as Encyclopedia Brittanica, with similar error rates on established
articles for both major and minor omissions and errors." (source-
Wikipedia ;)

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