(I cut off the above screenshot at only the 6th result for brevity.)

Notice the green and red colored circles on the right.  Although not shown in this screenshot, 
there is also a yellow circle that can come up as well. 

Anyway, these colored buttons tell you if a term is worth writing an article about or spending
much time on.  This is the SOC ("Strength Of Competition") feature that sets Micro Niche Finder
apart from any other software currently available...