Reciprocal Link Exchange
        Programs Explained

                                  - Charles Brown

There are lots of reciprocal link exchange programs out there, like:

- SEO Elite
- Zeus Internet Marketing Robot
- ALink - Reciprocal Link Manager
- Auto Link Exchanger
- Linkswell
- AutoLinksPro
- LinkMachine
- Linkautomate
- Skalinks
- LinkMetro
- Solvolink
- Linkmarket
- Link Management Assistant
- Arelis
- ...and many others 

The best ones will:

Check the Alexa and Google pagerank of the sites you want to link to and only link sites if you approve them.

Have a 'smart' algorithm that 'learns' the type of sites that are most relevant to yours.

Not exchange links with "link farms," which are considered spam by the search engines for good reason because they are spam.

Automatically email the site administrators and autorespond to them with pre-made messages with customizable email templates.

Inform you and your link partner if a link is broken or if your link disappears from your partner's page; a "links status checker."

Note that there are a few "one-way" back link programs out there that
attempt to do "multi-way" linking that give you one-way links--which
are better than reciprocal links. 

How is this done? 

By a 3-way or more linking system:  Your Site A links to Partner Site
B which links to Third Party Site C which links back to you;  so you
aren't reciprocal linking with Partner Site B.

Two of these are iCrawl.net and linkcitadel.com.  The concept seems
intriguing, but  I have no experience with them yet, however.  You may
want to check them out and keep an eye out for other programs like
these.